Expert Gold & Jewellery Valuations
Free, no-obligation valuations in-store or at your home. 5th generation family jewellers with over 100 years of experience in Southport.
About Our Valuation Service
At Diamonds Direct Wholesalers, we understand that your jewellery often carries as much sentimental value as it does financial worth. As a 5th-generation family-run business with over 100 years of experience, we have built our reputation on trust, honesty, and providing a personal touch that the big high-street chains simply can't match.
Whether you are looking to declutter, have inherited items you aren't sure about, or simply need some extra cash, we are here to help — with no pressure and no obligation.
How Our Valuation Process Works
On-the-Spot Appraisals
All valuations are done upfront while you wait. Nothing is ever sent away.
Complete Security
You keep your items with you throughout the entire process. Nothing is kept or 'sent away' for testing.
Instant Payment
If you decide to sell, we provide instant payment on the same day. Valid ID required.
Expert Advice
Not sure if it's real? Bring everything in! Even if we can't buy it, we'll happily advise you.
What We Are Currently Buying
We accept items in any condition — broken, tarnished, or brand new.
Can't Visit Our Shop?
Our Chief Valuer will come to you — completely free, no obligation, no pressure.