Jewellery tastes change over the years. That chunky 1990s gold chain or the engagement ring from a relationship long past — it may hold no sentimental value anymore, but it still holds very real financial value. Why not turn it into something you'll actually love wearing?
The Trade-Up Opportunity
At Diamonds Direct Wholesalers, we buy your unwanted gold and sell beautiful new jewellery — all from our showroom on Lord Street, Southport. Many customers come in to sell old pieces and leave with a stunning new ring, necklace, or bracelet at a fraction of what it would cost on the high street.
What Could Your Old Gold Buy?
- An old 18ct gold chain (10g) could be worth £500+ — enough for a beautiful new diamond pendant
- A collection of unworn 9ct rings (20g combined) could fetch £450–£550 — perfect towards a modern white gold ring
- A heavy antique gold brooch (15g, 15ct) could be worth £600+ — more than enough for a new bracelet or pair of earrings
Why Buy from Us Too?
As 6th Generation jewellers with over 100 years in the trade, we offer wholesale prices on new jewellery — significantly below typical high street retail. When you combine the cash from selling your old gold with our wholesale pricing, the upgrade becomes surprisingly affordable.
Come In and Explore
Our showroom is stocked with diamonds, gold, silver, and fine jewellery. Come in for a free valuation on your old pieces, then browse what we have. There's no pressure — just great value and honest advice. Call us on 01704 531 048 or visit 435/437 Lord Street, Southport.